Eat Sweet, Talk Sweet – Integrated image campaign
Develop campaign supporting Westgold's slogan - Food Nourishes Soul Too.
Hunger is a frequent reason of unreasonable rudeness between friends and sweethearts. Hungry people become bad-tempered and touchy.
We shot TVC showing real life scenes and developed the website inviting people to share their stories about unreasonable rudeness from their friends and sweethearts. All storytellers could hire our promo team to deliver Westgold branded cakes to the offender with Eat Sweet, Talk Sweet message.