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CAMAY

Market entry campaign for Camay deodorants.

Task

Launch the flower collection of the CAMAY deodorants.

Insight

The best way to bold something is to show it together with its antipode. White is whiter in contrast with black. Sweet is sweeter in contrast with bitter.

Solution

To make women appreciate a delicate flower fragrance, you can hardly find a better place than Baku subway in a hot summer day. They were really happy to meet CAMAY flower-girls with free deodorant samples.