In August, all garment stores are calling out for sale. That year Baku lived the hottest summer for the last few decades. People were just avoiding to go outside. So retail cloth industry, just like most retail businesses (except ice cream & cold drinks) had a great hope for the Sale period.
To distinguish COLIN’S voice in all the noise, we developed a banner “camouflaged” with Weather forecast. Month-lasting unbearable heat did the job - audience eagerly clicked the news about upcoming rainfall..
COLIN’S limited the campaign within one month only due to superfluous traffic to the stores.