Ders Evi
Success Stories (with agency version soundtrack)
Show the achievement of the first graduation class of the preparation course to go to university.
In Azerbaijan, going to the university is not just a career choice for the youth. It's also realizing the dreams of the parents and making them proud of their biggest achievement - successful children.
We conducted deep interviews with several alumni and chose three stories reflecting most of the high school graduates. We didn't employ the actors; instead, we helped the alumni of Ders Evi tell their stories themselves.
The campaign resulted in a flurry of phone calls converted into full classes.