In Azerbaijan, going to the university is not just a career choice for the youth. It's also realizing the dreams of the parents and making them proud of their biggest achievement - successful children.
We conducted deep interviews with several alumni and chose three stories reflecting most of the high school graduates. We didn't employ the actors; instead, we helped the alumni of Ders Evi tell their stories themselves.
The campaign resulted in a flurry of phone calls converted into full classes.