EKOGIPS

We needed to target two audiences: Contractors (сonstruction masters and firms) and their Clients (house owner and developers) with one goal - to show the superior quality of the EKOGIPS plaster.

A smooth wall is an ultimate benefit of superior-quality plaster for both audiences. But for a contractor there are few important additional benefits: they don’t need to bolt (to ensure smoothness) the high-quality plaster and to add a clue (for better adhesiveness).

We developed two different messages addressed to the respective benefits of each audience: Smoother Than Glass and You Are a Master, Not a Cook!