French Cow
Original French Butter From Original French Cow – Image campaign
Achieve higher brand awareness. Strengthen association of the brand name with the “original French butter” position.
While being a leading European butter brand (in terms of sales) in the local market, French Cow has been experiencing weak brand awareness - it has been known as a “that French butter”. Therefore, entering the market by another French butter with strong brand communication could be disastrous for French Cow.
We invited Bahram Baghirzadeh, the famous comedian actor, as a reporter to investigate the original French cows that give us the original French butter. To emphasize the French origin of the brand in a funny way, we mixed French cows characters with some elements of Azerbaijani national mentality and sayings: marrying local girls to local guys only and importance of eating local food and even breathing local air to be considered a local guy.