There is a fierce competition on the butter market in Azerbaijan. But almost the half of the market belongs to no-name bulk butter sold by cutting into pieces. Buying this way, you can save 5-8% despite buying branded packaged butter.
We proposed to avoid head-to-head competition with renowned brands, launching the flank attack on no-name bulk butter. We built our message on two main points: 1) to be first in openly speaking out the hygienic problems of buying bulk butter and 2) to establish Golden Crown as the first packed alternative coming to mind.