HUAWEI

Launch Huawei Ascend and raise brand awareness among 15-35-year-olds.

To make people remember your brand, first, you should teach them to pronounce it correctly. Dealing with youth, you'd better make it entertaining.

Together with digitalb@nd, our sister agency, we developed a Facebook application that recognizes your Huawei pronunciation. To rank participants' performance, we used famous characters from Azerbaijanian tales, adding to them Chinese flavor. The campaign reached more than 300,000 Facebook users among 15-35 years olds with more than 10,000 contest participants.