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Samsung Note 4 & Alpha

Pre-order Campaign

Task

Maximise the number of pre-orders.

Insight

One of the key selling points for special offer is the limited time, which gives the feeling of urgency to seize the opportunity. The problem is most such offers either don't show the exact time frame or just mention the end date of the offer, which causes the urgency only in the last few days of the campaign.

Solution

We developed promo website, with real-time counter, integrated with the Facebook app with detailed information about products and possibility to pre-order online. We also connected the website to the biggest outdoor screen in the most crowded square in Baku to spread the message offline and remind the urgency.