Westgold Novruz Fidan Hajiyeva

Develop TVC which would target two goals: congratulate the nation with one of the most popular holidays and stimulate consumers to choose Westgold for cooking holiday sweets.

There is a lot of talks about the history of Nowruz, its philosophy, and heritage. The true is that people love this holiday because of two main reasons: fun (jumping over the bonfire) and special holiday sweets - shakarbura and pakhlava (baklava).

We avoided all those pretentious and boring discussions about ancient roots and philosophical relations between nature and a human, which are filling the media every year when Novruz is approaching. We “re-named” the holiday. From now on we say Happy Shakarbura and Happy Pakhlava instead of Happy Nowruz :) This was the second TVC on the same topic. This time we shot the family version of Happy Shakarbura with the famous opera singer Fidan Hajiyeva and her family.